Digital marketing – What is digital marketing?

Digital marketing – What is Digital Marketing?

Digital marketing – What is digital marketing?

Digital Marketing is a way to reach the market through digital devices such as computers (PCs, Laptops), tablets (ipads), and mobile phones (smartphones). Internet Marketing is a key component of Digital Marketing.

Digital marketing is a term that only appears when digital technology in general and information technology in particular develops strongly. In the past, when discussing Marketing, we often only talked about traditional promotional tools such as magazines, newspapers, radio, television (TVC), and leaflets. However, today with the boom, The explosion of information technology has deeply affected every aspect of life, from how we communicate to how we receive information, starting from two very simple numbers, 0 and 1 ( binary code). The application of information technology along with the development of broadband infrastructure has promoted the term Digital marketing

What is digital marketing?

Digital Marketing can also be defined as the promotion of brands or products and services using all forms of digital advertising. Digital Marketing uses television (Digital, cable TV), the Internet, mobile phones, and any form of digital media to reach customers in real-time, relevant, personalized, and highly effective.

In addition to using many of the main techniques included in the term Internet Marketing, digital marketing also extends to using other channels that do not require the use of the Internet. Because it does not depend on the Internet, digital marketing includes many other components such as mobile phones, advertising displayed on digital billboards, sms/mms messages, outdoor digital advertising, and much more.